Viviane Sassen Has Photographed Louis Vuitton’s New Campaign

Today, Louis Vuitton revealed its Spring/Summer 2020 menswear campaign, photographed by Dutch image-maker Viviane Sassen in the Moroccan cities of Tangier and Chefchaouen and starring a number of models scouted in the country. Titled ‘Footprint’, it marks the first in a series of campaigns “intended to portray man’s positive footprint on the planet”; shooting across five continents men’s artistic director Virgil Abloh hopes to highlight “the ethea of global community, harmonious diversity and cross-cultural inclusivity” and “illustrate and celebrate the formative acts and feelings shared by male youth around the globe”. Here, in beautiful sun-soaked images, the models interact with flowers, fly kites, and wander along Morocco’s beaches. See the full campaign below.